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Consumers are watching 63% more TV than they were before COVID-19.2

Brands that stopped advertising on TV saw a 39% decrease in brand awareness after 6 months.3
Source: 1) The Myers Report 2020, Survey of 700 Advertiser and Agency Executives on Perceptions of 80 Media Organizations. https://www.mediavillage.com/article/which-media-sales-organizations-are-most-trusted-to-deliver-on-promises/ 2) Kantar Media. "COVID-19 Barometer." March 2020. 3) Kantar Media. "COVID-19 Barometer." March 2020.
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6 Trends That Agencies Should Embrace
Make sure your creative needs are ready with these top trends.
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Protect Your Brand as Media Behaviors Shift
Consider this: strong brands recovered 9x faster after the 2008 financial crisis.
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3 Ways to Keep Your Customers Engaged during Social Distancing
Use these three tips to keep your customers engaged, informed, and ready to support you.
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Knowledge is power. Download any of our free advanced research pieces to get ahead and stay ahead.
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Think TV First
Examining TV’s role in the consumer purchase journey and its efficacy in an increasingly media-fragmented environment
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The Convergence of TV, OTT & Digital Video
5 Factors Disrupting the Media Buying Landscape
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Whatever challenges you face, your Spectrum Reach sales team can help with solutions.
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ADVERTISING TOOL
Get Your Ads Everywhere
Extend your message across multiple devices for greater reach both in and out of the home. Capture live and on-demand audiences watching their favorite news, sports, and entertainment content.
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ADVERTISING TOOL
The Smarter Way to Advertise on TV
On average, TV schedules built in AudienceApp deliver up to 3.7x more commercial spots, +60% more household impressions, and double the network counts.
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Track Success in Real Time
Our exclusive reporting and analytics platform provides a new level of transparency into your multiscreen campaigns, accessible 24/7, 365 days a year.
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