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America’s Most Trusted Media Partner.*

Delivering on promises. Creating opportunity. That’s what partners do.

When 700 agencies and advertisers were asked which media partner they trusted most to deliver on its promises, Spectrum Reach ranked #1 out of 80 of the nation’s top media companies*. Refresh and reconnect on every screen, in markets that mean the most to your clients. Each of the challenges you face will be different, and your partners at Spectrum Reach are ready to help.

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Our Commitment to You

Your Spectrum Reach Sales Partners can help with the following:

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Based on your business needs, we can maximize your schedules and improve their effectiveness.

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We can work alongside you to add inventory to existing campaigns where it’s appropriate.

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We can work with you to revise your creative messaging to ensure it’s appropriate and meets your objectives.

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We can provide additional access to creative resources if you have changes that are needed.

Remix Your Media

Let’s work together to find the advertising solutions your clients need.

63% Graph

Consumers are watching 63% more TV than they were before.1

39% Graph

Brands who stopped advertising on TV saw a 39% decrease in brand awareness after 6 months.2

Source: 1) Kantar Media. "COVID-19 Barometer." March 2020. 2) Kantar Media. "COVID-19 Barometer." March 2020.

Actionable Insights to Keep You Moving Forward

Use these insights to get ahead and stay ahead— and to ensure your clients do as well—when it’s time to rebuild.

ARTICLE

6 Trends That Agencies Should Embrace

Make sure your creative needs are ready with these top trends.

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ARTICLE

Protect Your Brand as Media Behaviors Shift

Consider this: strong brands recovered 9x faster after the 2008 financial crisis.

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ARTICLE

3 Ways to Keep Your Customers Engaged during Social Distancing

Use these three tips to keep your customers engaged, informed, and ready to support you.

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Dig into the Research

Knowledge is power. Download any of our free advanced research pieces to get ahead and stay ahead.

White Paper: The Convergence of TV, OTT & Digital Video

FREE DOWNLOAD

Think TV First

Examining TV’s role in the consumer purchase journey and its efficacy in an increasingly media-fragmented environment

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White Paper: The Convergence of TV, OTT & Digital Video

FREE DOWNLOAD

The Convergence of TV, OTT & Digital Video

5 Factors Disrupting the Media Buying Landscape

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We are dedicated to providing answers and insights quickly and thoughtfully.

Each of the challenges you face will be different, and your Spectrum Reach Sales Partners are ready to help.

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Refresh and Rebuild

Advanced advertising that targets precise audiences across all screens.

Ads Everywhere

ADVERTISING TOOL

Get Your Ads Everywhere

Extend your message across multiple devices for greater reach both in and out of the home. Capture live and on-demand audiences watching their favorite news, sports, and entertainment content.

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AudienceApp

ADVERTISING TOOL

The Smarter Way to Advertise on TV

On average, TV schedules built in AudienceApp deliver up to 3.7x more commercial spots, +60% more household impressions, and double the network counts.

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AudienceTrak

ADVERTISING TOOL

Track Success in Real Time

Our exclusive reporting and analytics platform provides a new level of transparency into your multiscreen campaigns, accessible 24/7, 365 days a year.

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A Letter from Spectrum Reach President David Kline

To our valued business partners,

I wanted to personally connect with you about the actions we’re taking to provide our partners with the best resources available for your continued success. Spectrum Reach stands by you. We remain diligent in monitoring the rapidly changing conditions in our country. And we are here for you, to help you and your business get through this situation.

It’s always been a central part of our mission to be our clients’ most trusted and reliable partner. It’s never been more important to us that we fulfill that promise, and I want to assure you – that is exactly what we’re doing. Here is what we’re working on to help you through this challenging time:

  • We will work with you to make sure you have the right perspective to decide how your business should be communicating with your customers right now.
  • Based on your business needs, we will maximize your schedules and improve their effectiveness.
  • We will work alongside you to add inventory to existing campaigns where it’s appropriate.
  • We are building out additional insights and resources to provide you with the most actionable knowledge to make it through this situation.




  • If you have questions about your current messaging, we will be ready to offer smart insights, perspective, and resources to help ensure your creative is as appropriate as possible.
  • We will be providing additional access to creative resources if you have changes that are needed.

As we navigate the daily updates, challenges, and changes, we will continue to work on more ways to ensure that you, your business, and your advertising needs stay as stable as possible.

These are trying times for everyone, but this country is built on the success of businesses like yours. And we will stand by you every step of the way.

Please reach out to any member of our organization if you have any additional ideas or need additional support.

All my best,

David Kline's signature

David Kline
EVP & President, Spectrum Reach

*Source: The Myers Report 2020, Survey of 700 Advertiser and Agency Executives on Perceptions of 80 Media Organizations https://www.mediavillage.com/article/which-media-sales-organizations-are-most-trusted-to-deliver-on-promises/

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